Lifecycle Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Manager based in the United States.

The Lifecycle Marketing Manager will play a key role in driving customer engagement, product adoption, and revenue growth within a fast-growing B2B SaaS environment. This position combines customer marketing, demand generation, and campaign management to engage both existing customers and prospective buyers. You will take ownership of the end-to-end webinar and virtual events strategy while developing integrated lifecycle campaigns that generate measurable business results. Working closely with Demand Generation, Sales, Customer Success, RevOps, and Product Marketing, you will create targeted experiences that encourage product expansion and attract new customers. This is an opportunity to shape scalable marketing programs, experiment with new approaches, and directly influence pipeline growth.