Marketing Specialist

Position Overview

We are looking for a creative, strategic, and self-driven Marketing Specialist to manage and grow social media presence across a portfolio of brands — spanning both B2B and B2C audiences. This role is platform-heavy and creatively demanding, covering Instagram, Facebook, Substack, LinkedIn, and a TikTok channel that is just getting off the ground.

This is not a role where you wait for a task list and execute it. We want someone who brings ideas to the table — who spots a trend, connects it to a brand opportunity, and presents it to the Marketing Manager before being asked. You will be a creative partner, not just an executor. Over time, this role is designed to grow into a more strategic function as you build familiarity with each brand and demonstrate your ability to think at a higher level.

Key Responsibilities

Social Media Management — Multi-Platform

• Own day-to-day social media activity across Instagram, Facebook, Substack, LinkedIn, and TikTok for a portfolio of B2B and B2C brands

• Plan, create, schedule, and publish content across all active platforms with consistency, quality, and brand-specific tone

• Manage content calendars across multiple brands simultaneously, ensuring no platform goes dark and no deadline is missed

• Adapt messaging and creative approach for each platform and audience — what works on TikTok is not the same as what works on LinkedIn

• Support the launch and growth of a new TikTok channel, helping establish the content direction, voice, and posting cadence from the ground up

Content Creation — Canva & CapCut

• Design and produce social media graphics, carousels, stories, reels, and short-form video content using Canva and CapCut

• Edit and produce short-form video content for TikTok, Instagram Reels, and Facebook — including captions, transitions, music, and on-screen text

• Maintain brand-specific design templates and visual standards across all creative output

• Repurpose existing content intelligently across platforms to maximize reach without duplicating effort

Substack Management

• Support the creation, formatting, and publishing of Substack newsletters for applicable brands

• Ensure Substack content is consistent with overall brand voice and social media messaging

• Track subscriber engagement and open rates, and bring observations and growth ideas to the Marketing Manager

Trend Research & Strategic Input

This is where good becomes great in this role.

• Actively monitor social media trends, platform algorithm changes, emerging content formats, and competitor activity across all relevant channels

• Bring trend observations and content ideas to the Marketing Manager proactively — you do not wait to be asked what is trending

• Identify how trends can be applied to each brand specifically, with a clear rationale and execution idea ready to present

• Participate in marketing planning conversations with ideas, not just updates — your perspective matters and you are expected to contribute it

LinkedIn — B2B Brand Presence

• Manage LinkedIn presence for applicable B2B brands, including company page updates, content publishing, and engagement

• Develop LinkedIn content that speaks credibly to a professional audience — thought leadership, industry commentary, and brand positioning

• Monitor LinkedIn engagement and bring insights on what content is resonating and what is not

Analytics & Performance Reporting

• Track and analyze social media performance across all platforms and brands — engagement, reach, follower growth, and content performance

• Prepare clear, concise performance summaries for the Marketing Manager on a regular basis

• Use data to inform future content decisions — bring observations and recommendations, not just numbers

Required Qualifications

• Proven experience in social media marketing across Instagram, Facebook, and LinkedIn — managing multiple accounts or brands simultaneously is a strong plus

• Hands-on proficiency in Canva for graphic design and content creation — you produce high-quality visuals independently

• Hands-on proficiency in CapCut or a comparable short-form video editing tool

• Strong understanding of each platform's content formats, algorithms, and best practices — you know why content performs the way it does

• Experience creating or managing content on TikTok, or a demonstrated understanding of TikTok content strategy

• Experience with Substack or comparable email/newsletter platforms

• A genuine creative sensibility — your content looks intentional, not templated

• Proactive communicator who brings ideas forward without being prompted

• Organized enough to manage content calendars and posting schedules across multiple brands simultaneously

Preferred Qualifications

• Experience managing marketing across a multi-brand portfolio — balancing different voices, audiences, and business objectives

• Background in both B2B and B2C marketing — you know how to shift tone and strategy based on the audience

• Experience presenting content ideas, trend reports, or campaign concepts to a marketing lead or stakeholder

• Familiarity with social media scheduling tools such as Buffer, Later, Hootsuite, or Meta Business Suite

• Basic video production or content creation skills beyond CapCut — comfort in front of the camera is a bonus

Platforms & Tools

Required

• Instagram, Facebook, LinkedIn, Substack, TikTok — active daily management

• Canva — graphic design and creative production

• CapCut — short-form video editing

Preferred

• Social media scheduling platform — Buffer, Later, Hootsuite, or Meta Business Suite

• Basic analytics tools — Meta Insights, LinkedIn Analytics, TikTok Analytics

Growth Trajectory

This role is designed to grow. As you build familiarity with each brand and demonstrate your ability to think strategically — not just execute — you will take on more ownership over content strategy, campaign planning, and cross-brand marketing initiatives. We want someone who sees this as a career opportunity, not just a job, and who is motivated to grow into a more senior marketing role over time.

What Makes You a Great Fit

• You open your social media feeds every morning not just as a user but as a marketer — always looking for what is working and why

• You bring trends to the Marketing Manager before they ask — with a clear idea of how to apply them

• Your content across different brands looks and feels distinctly different because you understand each audience

• You manage five platforms and three brands without anything going dark or falling behind

• You have creative instincts and the technical skills to execute on them — and you do not need someone else to make your ideas look good

Requirements

This is a full time role

Up to $8/hr

100% Remote