Sales Manager

Build a career powered by innovations that matter! At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing—improving productivity, enhancing people’s lives and redefining what’s possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications—from minimally invasive surgery to robotics to 3D metal printing.

Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific. Looking for a great place to work? You have found it with a culture that embraces teamwork, collaboration and empowerment. Come explore Novanta.

Novanta is the world’s leading developer of robotic end of arm technologies. Novanta end-effectors enhance productivity and flexibility of robotic and automated solutions across a wide spectrum of industries through capabilities such as automatic tool changing, force-torque sensing, material removal, and more. Since 1989, our commitment to engineering excellence, superior quality, and customer-focused support drives us to innovate and continuously improve the most reliable automated solutions available.

Grow customer relationships, win new business, and lead a sales team toward ambitious growth goals. As Sales Manager at Novanta, you’ll combine direct selling with responsibility for the General Industry Sales Team—contributing personally to bookings while coaching others to deliver strong results.

You’ll pursue new opportunities, expand existing accounts, and turn commercial strategy into focused action. Success in this role requires effective team leadership, efficient workflows, and the ability to influence and collaborate across functions.

Lead the team. Build the business.

• Own individual and team results. Serve as a selling manager with direct revenue responsibility while leading the General Industry Sales Team toward its growth objectives.
• Coach for consistent performance. Develop sales professionals, set clear expectations, empower individuals, and build accountability for achieving revenue targets.
• Create and expand opportunities. Identify and pursue new business, manage complex sales opportunities, and grow existing key accounts through direct customer engagement.
• Build relationships that support growth. Develop strong connections with customers, partners, and internal stakeholders.
• Turn sales data into action. Monitor performance metrics to identify trends, recognize risks, and prioritize improvements.
• Coordinate execution across functions. Allocate resources, improve workflows, and work with internal teams to execute sales strategies and expand market presence.
• Bring new products to market. Support new product introduction (NPI) commercialization and achieve NPI sales targets.
• Build an engaged, inclusive team. Foster strong performance and retention through clear direction, individual empowerment, and shared accountability.
• Keep customer needs at the center. Apply voice of the customer (VOC), market insights, and business acumen to deliver differentiated solutions and anticipate emerging trends.
• Maintain momentum through change. Use strong prioritization, data-driven decisions, and disciplined execution to deliver results in complex, fast-changing environments.

What you’ll bring

• Proven field sales leadership experience managing and coaching geographically dispersed teams to meet and exceed revenue, growth, and margin targets.
• A strong B2B sales and account management background, including new business development, key account expansion, and complex opportunity management.
• A bachelor’s degree in Business, Engineering, or a related field. Advanced certifications or an MBA are a plus.
• Demonstrated ability to execute sales strategy through data-driven forecasting, pipeline management, and disciplined use of CRM tools and sales metrics. Salesforce experience is a plus.
• A customer-focused approach, with the ability to uncover insights, apply VOC, and develop differentiated solutions that create measurable value.
• Strong leadership, communication, and influence skills, including the ability to motivate teams, align cross-functional stakeholders, and lead through change.
• Ongoing development through sales, product, and leadership training, with the learning agility to adapt quickly in dynamic, competitive markets.

Travel requirements

• 50% required travel between team and individual customers.

Physical requirements

• Ability to travel frequently, up to 50–70%, including air travel and driving for extended periods of up to four hours at a time.
• Comfortable using standard office equipment and technology, including laptop computers, mobile devices, and CRM tools.
• Ability to lift up to 50 pounds.

Compensation and benefits

• The salary range for this position is $118,000 to $150,000 annually based on full-time employment. Compensation offers are determined based on a variety of factors, including but not limited to location, relevant skills, training, experience, and education.
• Certain positions may be eligible for performance-based incentive compensation and/or long-term incentive programs. Incentive eligibility and structure may vary depending on the applicable plan and may be discretionary or non-discretionary.
• Novanta supports all aspects of employees' well-being. This position offers a comprehensive benefits package, including medical, financial, and other programs designed to support quality of life.

Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.

Please call +1 781-266-5700 if you need a disability accommodation for any part of the employment process.