Sr. Manager Market Research & Data Analytics
AbbVie - Bengaluru, KA, in
Still listed by AbbVie · checked today · posted 26 Oct 2026 (yesterday)
Skills: Market research, Syndicated data, Power bi, Qlik, Tableau, Ms project, Web analytics, Hootsuite, Brandwatch, Social media listening, Statistical analysis, Digital marketing analytics
-Develop and implement comprehensive market research strategies to support business goals.
Analyse Syndicated data to extract meaningful insights and trends and translate findings into actionable recommendations.
Collaborate with cross-functional teams to integrate market insights into product development, marketing campaigns, and business strategies.
Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities and threats.
Design and conduct primary and secondary market research studies, including surveys, focus groups, and competitive analyses.
Connecting dots building wholistic analysis using internal external data points for data driven decision making
-Conduct digital marketing analytics and provide insights for digital marketing
-Conducting various analytics by leveraging data points i.e. Omni-Channel customer engagement, To Market sales, In-market sales etc.
Social medial listening and social media monitoring
Bachelor’s degree in marketing, Business Administration, or related field; master’s degree preferred.
Min 6 Years of experience in market research in pharmaceutical industry, with a proven track record of delivering actionable insights.
Proficiency in market research methodologies, data analysis tools, and statistical techniques.
Strong analytical and problem-solving skills, with the ability to interpret complex data sets and translate findings into actionable recommendations.
Excellent communication and presentation skills, with the ability to convey insights effectively to diverse stakeholders.
Proven ability to manage multiple projects simultaneously and drive results in a fast-paced environment.
Skills:
Data Visualization tools i.e. Power BI, Qlik or Tableau, MS-Project, hands on market research tools, Google, web analytics etc.
Hands-on experience in dealing with platforms - like Hootsuite, Brandwatch etc.
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